Ontraport’s Fall 2015 Release Makes It Even Easier to Automate Your Sales & Marketing

Ontraport is releasing a new update to their marketing automation and customer relationship management software at their annual Ontrapalooza event in Santa Barbara on October 22 this year.

The new updates are mainly focused on making it faster and easier to:

1. Create landing pages that convert your visitors into leads
2. Increase the conversion rates on those landing pages
3. Edit the images you want to include on your landing pages (in general, quality images increase conversion rates)

And, now that Google takes page load time into account, Ontraport has optimized their landing pages to load faster so you’ll have a better chance of ranking highly in search engines.

What Does Ontraport Do?

If you’re not familiar with Ontraport, it’s an all-in-one marketing automation platform.

You can use to automate many of the marketing tasks in your business.

On a high-level, you can use it to:

(Image: Ontraport)

Diving into the details, you can use Ontraport to:

Collect Visitor Contact Information Automatically

1. Create landing pages to collect email addresses and contact information from your web site visitors
2. Create email opt-in forms to put on your web site pages
3. Track marketing campaigns against each contact to evaluate the effectiveness and ROI of your campaigns

Follow Up with Prospects, Leads and Customers Automatically

1. Send automated or timed emails to your leads and customers
2. Send emails or SMS messages based on behavior (e.g. if contact clicks this link, then send email sequence #5)
3. Send SMS messages to your leads and customers
4. Send postcards to your leads and customers
5. Track the website visitors on your email list and send them emails, SMS messages or postcards based on the pages they visit

Sell to Your Prospects, Leads & Customers Automatically

1. Score you leads based on their behavior on your web site, interaction with your emails, or product purchases
2. Sell your products, services and memberships
3. Send transactional emails to your customers
4. Send abandoned shopping cart emails or discounts
5. Update credit card information for subscription services
6. Ascend your customers through your products or services via email marketing to increase lifetime customer value
7. Create an online membership site using WordPress, sell subscriptions, and manage users

If you’re not currently using marketing automation, I’m wondering how many of those tasks are you doing manually or via a number of disconnected systems right now…

More importantly, if you add up all the hours required to do those tasks and multiply it by your cost/hour, what’s it costing you to not use marketing automation?

Those thoughts occurred to me a number of years ago, and that’s when I made the switch.

How I Use Ontraport to Automate Critical But Repetitive Tasks (So I Can Focus ON My Business)

I use Ontraport on a daily basis in my own business and it saves me a ridiculous amount of time – it’s like having a team of very low-cost, highly-skilled employees working for me 24 hours a day, but unlike humans, it doesn’t get tired or make mistakes – it does exactly what you set it up to do on the timeline you create.

I’m a strategic business growth expert and whether I’m on the phone with clients to help them strategically set up their businesses to run like a well-oiled machine or when I’m working with them to execute growth strategies, Ontraport is collecting contact information, processing recurring payments, and sending out emails I only had to write one time.

It saves me time – the one resource I can’t buy back once it’s gone.

If you’re considering automating your repetitive tasks so you can focus on what you do best, read through to the end of this post to find out how you can claim my Ontraport bonus designed to give you even better results.

Updated Page Builder (OntraPages) So You Can Create & Host Pages In Minutes

Now it’s easier than ever to create custom landing pages.

If you’re not familiar with landing pages, a landing page is the page your visitor lands on when they click on an ad or a link.

More Landing Page Templates

Ontraport is building out their landing page template gallery to include 25 templates while also making it easier to build the pages.

(Image: Ontraport)

Updated Landing Page Elements So You Can Increase Conversions

Ontraport is adding a number of new elements which you can use to increase your conversion rates.

Considering the fact that increasing your conversion rate from 1% to 2% has the same effect as doubling your ad budget, this is a very welcome update.

Now, you’ll be able to include:

1. Countdown timers
2. Facebook comments
3. Client logos
4. Coupons
5. Pricing options that direct to different pages

Two other updates make it easier to:

1. Edit smart forms (email opt-in forms)
2. Import your videos and images

 

Updated Image Editor

The new image editor works more like an iPhone app, now making it quick and easy to edit, crop, enhance, and improve your images.

This is a great feature because high-quality images have proven to increase conversion rates (especially on sales pages and order forms).

Custom Coding Now Makes It Easier to Track Performance So You Can Optimize Your Pages

With the addition of a custom code section, you can now add custom tracking codes like analytics, heat maps and more.

You can also change the “favicon” which is the little image that shows up next to your web page address on some browsers.

Pages Are Now Optimized For Load Time to Improve SEO Results & User Experience

This is a welcome feature as page load time (or page speed) is an important factor in Google’s search engine ranking algorithm.  Additionally, people browsing on mobile devices expect pages to load quickly.

Faster load time translates into happier visitors.

If You’re Tired of Doing Repetitive Tasks & Want to Focus ON Your Business, Ontraport Has a 90-Day Risk-Free Trial

If you’re a small to medium-sized business that mainly does business to consumer sales and you’re getting tired of manually moving prospects and customers from one list to the next, or if you’re trying to manually send out emails, track visitors and build out pages using a bunch of different software, I’d encourage you to give Ontraport a try…

Before I started using Ontraport, I was using Aweber to send emails to my prospects, leads and customers.  It worked, but the amount of work I had to do to make it work was eating into the hours I could have been spending working with clients or working on new marketing campaigns.

The opportunity cost was just too high.

So, I took a risk and migrated my emails and data over to Ontraport with the help of their support staff.

The process was pretty simple and I never looked back.

It took some time to transfer what I was doing manually into the system, but the beauty was, once it was transferred and set up, I didn’t have to touch it again.

This freed up my time and allowed me to focus more time ON my business and less time IN my business and I think you’ll find the same will be true for you.

Ontraport will help you migrate everything over and get started and they have a 90-day risk-free trial.

Here’s Two Ontraport Bonuses to Help You Generate More Revenue & Streamline Your Business

I’m an Ontraport affiliate – mainly because I’ve seen it how much time it can save small to medium-sized businesses and because I’m a huge advocate for business systems, processes, and efficiency (not to mention flawless execution).  If you’d like to try Ontraport and you do it through my link, I’m going to give you two valuable bonuses to further help you increase your conversions and your sales.

Ontraport Bonus #1: Designed to Help You Increase Revenue & Decrease Customer Service Requests

The first bonus is access to my video marketing course called Social Video Mastery, where you’re going to learn how you can easily create and share videos to attract and convert more customers.  You’ll also learn how you can use videos to greatly reduce your customer service requests.

You’ll learn which videos to create, how to create them on camera or on your computer if you don’t want to appear on camera, where to publish them and how to optimize them for the search engines so you can start getting views that turn into customers.

Ontraport Bonus #2: Designed to Help You Strategically Streamline Your Business So You Can Focus On Your Highest Value Activities

The second bonus is strategy session with me where we’ll look at concrete steps you can take to turn your business into a well-oiled machine so you can stop fighting fires, reduce your overwhelm and frustration, discover profit centers hidden in your business, and start spending more time on your highest value activities.

Here’s How to Claim Your Bonuses

All you have to do is enter your information in the form below.  Check out the Ontraport Demo.  I’ll send you an email and if you decide to try Ontraport, the bonuses are yours.

If you love it because it saves you a ton of time and frustration, keep it.  If you don’t love it, just contact Ontraport and let them know before 90 days has passed.  Either way, you get to keep my bonuses for taking action to systematize and streamline your business.

P.S. The form you see above was created in Ontraport and the email you’ll receive telling you how to claim your bonuses was also created in Ontraport. That’s marketing automation at work and you can do the same thing in your business as soon as you start your 90 day trial.